[ Intro ]
I design complex SaaS and enterprise products for growing startups. The work runs in clear weekly cycles, so you see real progress every week, and developers get designs they can build without guesswork.
About
Mohammad Aminur Rahman Maruf
I’ve led UX for products used by millions. I design business-first, so every screen ties back to a goal like activation, retention or conversion.
On Upwork since Feb 2022, with many clients who’ve stayed for the long term.
5,000+
Hours on Upwork
Top Rated PlusWorking remotely with teams in Europe, North America and Australia.
--:--Dhaka · GMT+6
Ideas, plans and wireframes stay linked from one step to the next, so nothing gets rebuilt from scratch.
Founders, production and operations teams and I decide what gets built. AI doesn’t sit in those meetings.
From PropTech to insurance, for teams with live products and real users.
I check every build with the developers until it matches the design.
Where most of my client work has been.
Selected case studies
hello:here · 2023–2025
A competitor tracker for real estate agents
Agents in Spain were losing hours, and clients, to manual competitor research. I designed a tool that tracks competitor listings, keeps them organised and turns them into a link clients can browse.
hello:here · 2022–2025
Turning social reach into a property platform
MallorcaMagic had 1.5M+ followers but a website that couldn't turn them into buyers. I redesigned it into a place where people discover homes and agents promote them.
Eastland Insurance Company Ltd. · 2023
A website redesign and premium calculator
One of Bangladesh's longest-standing insurers had a website stuck in the 1990s. I modernised it without losing the brand, and designed a calculator that replaces a paper-based process.
Artimak Tecnologies · 2024
An AI tool discovery platform
AI directories were endless walls of logos. I designed FindTools so people can describe a problem, find tools that actually solve it, and learn how to use them.
Self-initiated concepts
Nobody hired me for these. I picked social problems I saw around me in Bangladesh and designed a solution for each one as a concept project. The full research is written up on Behance, where there’s room for every interview, sketch and screen.
RokkhaWomen safety companionA safety app that alerts a dedicated help centre the moment it’s activated. It still messages trusted contacts when you’re offline, and family tracking lets loved ones stay connected.Read on Behance 
AimlyNeobrutalism ed-tech appA learning app with a big library of articles for long-term growth. Personalised topic suggestions guide people who feel unsure about their career or where to head next.Read on Behance 
AronnoPlant e-commerce appA Bangladeshi shop for plants, fertilisers and gardening tools. I shaped the whole shopping experience around what local customers need, on web and mobile.Read on Behance How I work
MCP is a connector that lets AI work inside the tools I design with, so research, ideas and first wireframes move from one tool to the next without being rebuilt by hand. Less time goes into setup and rework, and more into getting the product right. People sit closest to the centre, because that’s where the real decisions get made.
I get to know the business and the people using it, and AI helps me synthesise what we learn, quickly. Tight on lean projects, deeper when the problem demands it.
With the research on the board, we choose together what to build and what to cut, and the reasons stay on the board so everyone can see them.
I plan functions and flows with AI and get first wireframes in place quickly. The visual design is mine, done by hand, with motion and graphics I direct using AI tools.
A clean handoff with clear specs, so development moves fast. Then I stay with the build until the product feels finished, and after launch, real user behaviour shapes the next round.
Product designer
I sit in the middle. People tell me what the business and its users need, AI speeds up the early work, and I make the design calls and see them through to launch.
UnderstandDecideDesignBuild & polish
People · Decisions
We tie every screen to a business goal: activation, retention, conversion or fewer support tickets. I’ll also tell a founder honestly how to make the whole project flow better.
UnderstandDecide
People · Decisions
I work directly with operations and production teams on the business decisions behind the product. They know how the work really runs, and that shapes what we build.
UnderstandDecide
People · Decisions
I stay close through the build, check progress with the engineers and test each release on staging and pre-production. I manage the fixes and polish until what ships matches what we designed.
DecideBuild & polish
People · Decisions
User interviews at the start, and after launch, how real people actually behave decides the next round of refinements.
UnderstandBuild & polish
AI through MCP · Research and first drafts
Ideation and function planning. I work through features, flows and edge cases with it, and through MCP the agreed plan becomes a first wireframe structure I can react to.
Design
AI through MCP · Research and first drafts
Research synthesis and ideation, and graphic design. I direct the visuals and keep only what fits the brand.
UnderstandDesign
AI through MCP · Research and first drafts
Research synthesis and quick wireframes, so we have something real to react to early.
UnderstandDesign
AI through MCP · Research and first drafts
Motion and animation design, made with AI tools under my direction.
Design
Tools · Craft and delivery
Where it starts. Research, ideas and requirements go on one board and become documented plans the whole team can see and add to.
UnderstandDecide
Tools · Craft and delivery
Where the final design happens. I design the high-fidelity UI myself, with prototypes and a design system developers can build from.
DesignBuild & polish
Tools · Craft and delivery
Qualitative UX research: coding interviews and finding the patterns in what people say.
Understand
Tools · Craft and delivery
Cleaning and organising research data before analysis.
Understand
Tools · Craft and delivery
Branding and visual design.
Design
Tools · Craft and delivery
Project coordination, writing and documentation.
DecideBuild & polish
Tools · Craft and delivery
Project coordination and tracking fixes with the team.
Build & polish
Tools · Craft and delivery
Day-to-day communication with the team.
Build & polish
Tap any icon in the map to see how I use it.
Services
Seven stages a product moves through with me, each one feeding the next. Scroll through, or pick one.
Before any screen, we agree on what the product has to do for the business. Together we set the goal, weigh the options and decide what to build first and what can wait.
User interviews, stakeholder conversations, competitive analysis and journey mapping, turned into patterns the whole team can act on.
The smallest version that proves the idea. I plan the flows with AI to move quickly, build wireframes around real tasks and get something testable in front of people early.
High-fidelity interfaces I design myself, on top of a design system with clear specs, so development moves faster with fewer questions. Every new screen fits with the rest, and the product stays consistent as it grows.
Custom icons and small animations for states, feedback and transitions, so the interface feels responsive and easier to follow. I make the motion with AI tools, under my direction.
I run the work in weekly cycles. Each week starts with an agreed plan and ends with something you can review, and Notion and ClickUp keep founders, developers and marketers in step.
Once development starts, I test every build on staging and again on pre-production, log what’s off in ClickUp and work through the fixes with the developers. After release, I check it once more in production.
Writing
Essays on design, AI and working with founders. Also published on Medium.
All 5 essays
LatestThe Other Side of the LeapOn trust between founders and the people they hire, and the quiet reason some working relationships refuse to end on schedule.Read the essay
Showing Them the FutureHow a working prototype turned “can this even be done?” into “when can we have it?”Read the essay
The Price No One Can SeeOne freelance project. One island. And a broken market that works against everyone standing on either side of itRead the essayFAQ
Freelance projects and full-time product design roles. I’m happiest owning a complex SaaS or enterprise product from early research all the way to launch.
Open this answerFor the early work: research synthesis, ideation, function planning and first wireframes. My AI tools are connected to the tools I design in, so that work moves quickly instead of being rebuilt at every step. The business decisions are made with your team, and the final visual design is mine.
Open this answerMy working week in Dhaka runs Monday to Friday in two blocks. From 8am to 4pm I work with teams ahead of GMT, across Asia Pacific and Australia. From 6pm to midnight I work with teams behind GMT, across the Atlantic. That way I can hold contracts on both sides of the world, and each one gets proper hours inside its own working day.
Open this answerUnderstanding first, then ideation, then phase one: the design is completed and handed off to developers. Sometimes founders want design and development to run at the same time. I’m good at handling that, keeping the design a step ahead so developers always know what’s coming next.
Open this answerWith a presentation to the stakeholders, so everyone understands the feature and the thinking behind it. Then I monitor the build and test it on staging and pre-production before it goes live, and check it again once it’s in production.
Open this answerContact
For work, a collaboration or just a chat about a product, message me on Upwork.
Hire me on Upwork
